Search visibility
Do search engines understand your pages well enough to rank them? What search engines actually read on your pages: titles, descriptions, canonical addresses, structured data, language versions, sitemap. A site can be beautiful and unreadable to a search engine.
Audit your home page for free
We look at your home page for Search visibility, and we email you our report within 48 working hours.
One page, one pillar. The plans cover the 9 pillars across your whole site.
What we look at
- Your pages read twice: as your server returns them, and as the browser displays them. We compare the two versions and record what differs: a canonical address or an indexing instruction present on one side only exposes you to incorrect indexing.
- The title and description of each page: present, of useful length, and distinct from one page to the next.
- The canonical address (the one the engine must keep when a page has several), the language declaration, the robots instruction file and the sitemap.
- Structured data, the machine-readable labels that say what the page is: whether they are there, and above all whether they match what the page really contains.
- Language versions and their reciprocal declarations, when the site is multilingual.
- The heading hierarchy, image alternatives, address readability, and the linking between your own pages.
- Dead links and redirect chains, recorded by actually going through the site in a browser.
On what basis
A finding is only worth something if it rests on an identifiable basis. Where one exists, we lean on a law, a standard or a specification, and for every point recorded the report names the page and gives the value we measured.
What it changes for you
A site that search engines cannot read only receives visitors who already know its address. This pillar does not judge your content: it checks that it is readable, so it can be visible.
Faults here are rarely spectacular and often structural: the same title on thirty pages, a canonical address that sends every page back to the home page, a two-language site where neither declares itself. They go unnoticed because nothing looks broken.
What this audit does not say
We do not measure your position in the results, which depends on your market, your competitors and algorithms nobody publishes.
Nor do we measure the traffic your pages receive: this pillar says whether they are readable, not how many visitors they attract.
Every limit of the examination is stated in the methodology note of your report. A point that cannot be verified is never presented as compliant.
The weight of this pillar
An overall score has to weigh what matters for your business: the 9 pillars do not carry the same weight depending on what your site is for. Here is what “search visibility” represents in the overall score, under each weighting. The report always states which one produced your score.
| Type of site | Share of the overall score |
|---|---|
| Type not determined | 13% |
| Brochure site | 18% |
| Online shop | 10% |
| Application, customer portal | 4% |
| Blog, media | 22% |
| Public-sector site | 7% |