SEO audit and search visibility

What we check

• Your reference page, usually the home page, compared in both versions: as your server returns it, and as the browser displays it. A canonical address or an indexing instruction present on one side only exposes you to incorrect indexing. On every page analyzed, we also check that the canonical address, the description and the language declaration sit in the page head.
• The title and description of each page: present, of useful length, and distinct from one page to the next.
• The canonical address (the one the engine must keep when a page has several), the language declaration, the robots instruction file and the sitemap.
• Structured data, the machine-readable labels that say what the page is: whether they are there, whether they can be read, and whether each type carries the fields it needs.
• Language versions and their reciprocal declarations, when the site is multilingual.
• The heading hierarchy, image alternatives, address readability, and the linking between your own pages.
• Dead links and redirect chains, recorded by actually going through the site in a browser.

What we find on the sites we audit

Across about 30 websites we audited between August 14, 2026 and September 24, 2026:

• 45% send some addresses through at least two redirects before the page loads
• 15% have no robots.txt file or no sitemap

Each percentage covers the sites where the point could be checked. Many were audited because a defect showed up quickly, so these figures describe our audits, not websites in general.

See also: content and credibility audit; a real online store report; how an SEO audit differs from a website audit.

What it changes for you

A page that is hard to crawl or understand gives search engines fewer chances to find it, interpret it and show it. This pillar does not judge your content: it checks that it is readable, so it can be visible.

Faults here are rarely spectacular and often structural: the same title on thirty pages, a canonical address that sends every page back to the home page, a two-language site where neither declares itself. They go unnoticed because nothing looks broken. Many of them appear during a site redesign, when addresses change.

The weight of this pillar

An overall score has to weigh what matters for your business: the 9 pillars do not carry the same weight depending on what your site is for. Here is what “SEO & search visibility” represents in the overall score, under each weighting. The report always states which one produced your score.

This pillar is examined alongside the other eight in every plan, whatever the number of pages. See pricing →