Content and credibility audit
Is your content clear, credible and properly structured? We look at readability, the visible elements that strengthen or weaken trust, freshness, and whether what the site promises matches what it actually does.
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One page. One pillar. A real report.
Enter your website and we’ll email you a report on Content & trust for your home page. Please allow at least 24 hours.
Our plans cover the 9 pillars across the pages of your whole site.
What we check
Clarity
Does a visitor understand what you offer, to whom, and why?
Credibility
Are your trust signals, proof, identity, dates and claims consistent, and backed by what is visible?
Machine readability
Is the important information clearly structured and explicit for search engines and other automated systems?
- The real substance of your pages, and the date the content that matters was last updated.
- Traces of content that was never finished: filler text, values left at zero, subheadings with no body text, half-translated pages, “coming soon” left in production for two years.
- Spelling, consistency of tone from one page to the next, and facts that contradict each other between two pages. A figure that changes from page to page is spotted because we read them together, never in isolation.
- Trust signals: identity, contact details that work, “about” and “contact” pages genuinely reachable from the navigation, verifiable proof.
- What an automated answering system can do with your pages: reach them, pull an answer out and attribute it to you. We check whether important information on your pages is clearly worded, identifiable and properly structured for automated systems to understand. We do not claim that a file such as llms.txt, or any particular markup or technique, guarantees visibility in AI-generated answers.
- The strength of the promise: if your value proposition could describe any competitor word for word, it is not a differentiator.
What we find on the sites we audit
Across about 20 to 30 websites we audited between August 14, 2026 and September 24, 2026:
- 25% still show placeholder text on the live site
- 35% of multilingual sites leave passages in the wrong language
Each percentage covers the sites where the point could be checked. Many were audited because a defect showed up quickly, so these figures describe our audits, not websites in general.
See also: SEO audit and search visibility; a real business website report.
On what basis
Google Search guidance on E-E-A-T · schema.org
A finding is only worth something if it rests on an identifiable basis. Where one exists, we rely on a law, a standard or a specification, and for every point recorded the report names the page and gives the value we measured.
What it changes for you
Some search journeys and answer systems now present information extracted directly from online sources. In that context, clear, structured and attributable information is easier to interpret.
For your readers, the point is older and simpler: a page visibly three years old, a text left half written, or two figures that contradict each other say more about a company’s seriousness than any “about” page.
The weight of this pillar
An overall score has to weigh what matters for your business: the 9 pillars do not carry the same weight depending on what your site is for. Here is what “content & trust” represents in the overall score, under each weighting. The report always states which one produced your score.
| Type of site | Share of the overall score |
|---|---|
| Type not determined | 8% |
| Business / brochure site | 10% |
| E-commerce site | 5% |
| Application / customer portal | 5% |
| Blog / media site | 16% |
| Public-sector site | 6% |
This pillar is examined alongside the other eight in every plan, whatever the number of pages. See pricing →
Guides for this pillar
llms.txt: do you need one for your site?
Google Search said on June 15, 2026 that it doesn't use llms.txt, while Chrome checks for it. Who reads the file, and when publishing one is worth it.
Read the guide →Showing up in ChatGPT: what you can control
No method guarantees ChatGPT will cite your site. What you control: being crawlable, understood and trusted, and what an audit can check for you.
Read the guide →Blocking AI crawlers: training vs. search
Blocking GPTBot keeps your pages out of OpenAI's training, not out of ChatGPT search. What to decide for each AI crawler, and the robots.txt trap to avoid.
Read the guide →E-E-A-T: what your pages need to show
Experience, expertise, authoritativeness, trust: what Google means by E-E-A-T, why it isn't a score, and what your pages need to make visible.
Read the guide →Untranslated content on multilingual sites
A heading added later, a theme message, a legal page left in English: where untranslated content hides on a multilingual website, and what to get fixed.
Read the guide →Lorem ipsum left on a live website
Lorem ipsum is only the best-known kind. "[Insert name]" notes, XXXX dates, theme labels: where placeholder text hides on a live site, and what to fix first.
Read the guide →